Hi my name is
Safiya Shujah
I am a self-taught baker with a true passion for baking delicious, Instagram worthy desserts. As a small business owner I predicate my work on authenticity, creativity, and quality.
​
I started baking at the age of 12; making simple desserts such as brownies, cookies, and box mix cakes. Over the last few years I took the time to grow and develop my techniques. This led to me having the idea of using my baking for a grade 10 school project. Throughout the course of this project I researched and created cakes based on trends and designs from the decades of 1900-2020. I learned, especially though this project, that I wanted to turn my passion for baking into a business.
​
With lots of help and support from my friends and family I was able to start Sophisticated Sweets in March of 2022. I have already accomplished so much with my business such as earning a grant from the government of Ontario, contributing to noble causes, donating to community events, and being able to create beautiful, memorable desserts for my customers' special occasions.
​
Running Sophisticated Sweets has been such an exciting journey so far, and I cannot wait to see how we will continue to grow in the future.